Industry News

Crown Helps Coca-Cola Turkey Go Thermochromic for Summer Promo

Thermochromic inks add color, function and fun to 10 new aluminum beverage can designs.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Coca-Cola Turkey has launched its summer promotional range, making unprecedented use of thermochromic inks to add color, function and fun to 10 new aluminum beverage can designs. Historically, one or two thermochromic inks have been combined to communicate temperature changes.   For the first time, Coca-Cola Turkey is using thermochromic ink technology as a true decorative tool, making it an integral part of how the can looks. Four separate inks have been used to create bright designs that sta...

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